Mastering the Art of Door-to-Door Solar Sales: 5 Steps to Achieve the One-Knock Close

Mastering the Art of Door-to-Door Solar Sales: 5 Steps to Achieve the One-Knock Close

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Door-to-door canvassing: A Powerful Sales Method for Residential Solar

Door-to-door canvassing has been a sales technique for centuries. It’s not hard to imagine early Roman salespeople knocking on doors, hoping to sell their new olive-oil powered lamps. Even today, door-to-door sales remains a popular method for residential solar, pandemic or not, because it can be highly effective.

However, it’s important to note that while door-to-door sales can be effective, it’s far from easy. In fact, research shows that only about one in every four door-to-door contacts will listen to the entire sales pitch, and only two percent of those contacts will result in a sale. With the homeowner’s attention limited, every second matters when building customer confidence and trying to secure a sale before a competitor does. Empowering your sales teams with accurate, personalized, and compelling solutions right at the customer’s doorstep can make all the difference between getting the sale started or receiving a polite refusal.

Discover how solar software can enhance your sales efforts and help you close more deals. Here are five key ways our research reveals you can increase business success with door-to-door sales:

  1. Quickly calculate the ideal system size

    2. While there are numerous reasons why homeowners invest in solar systems, one factor that consistently influences their decision is financial savings. By introducing solar as a cost-saving alternative to existing utility bills, you can capture their interest. Utilize the consumption information they provide to quickly calculate the ideal system size. Many homeowners have a general idea of their electric utility expenses, even if they don’t possess their past year’s electricity bills. With just one month’s electricity cost as a starting point, Sales Mode AI can accurately estimate their average daily, monthly, and annual consumption and expenses.

  2. Generate a site design on the spot

    3. Creating an accurate and personalized site design is crucial for a successful one-knock close. By inputting the homeowner’s address into their tablet, sales representatives can leverage Sales Mode AI’s up-to-date HD satellite imagery to instantly locate any property in the country. With a few simple taps, they can generate an accurate and interactive site design that showcases where solar panels can be installed to meet production goals. Sales Mode AI provides a 3D model that accounts for roof obstructions, ensuring precision and eliminating the need for estimation.

  3. Fully showcase the solar potential

    4. After mapping the home and generating a design, it’s time to showcase the solar potential of the property. Sales Mode AI’s irradiance data and sun path animations provide exact information on the amount of sunlight each square foot of the property receives throughout the year, accounting for shading from trees, neighboring structures, and other obstructions. Sales representatives can present various solar options on their tablet, walking customers through each system design in real-time. Additionally, they can project the system’s electricity generation potential over the installation’s lifespan, ensuring accuracy.

  4. Make changes to the proposal in real-time

    5. Catering to customer objections and personalizing the proposal in real-time can significantly increase the likelihood of a one-knock close. Understanding customer preferences, potential HOA restrictions, expected changes in electricity usage, or interest in battery backup systems allows sales representatives to adapt the solar energy services on the spot. By involving the homeowner in the process, they feel more connected and are more likely to move forward with the sale.

  5. Create and send an accurate contract

    6. Once the ideal solar energy system is designed, its value demonstrated, and purchasing options discussed, it’s time to create and send an accurate contract. Sales Mode minimizes errors by pre-populating all customer and system data from the proposal into the contract. With e-signature integration, solar companies can instantly generate error-free contracts ready for signing or printing. If homeowners need more time to consider the investment, sales reps can stay in communication and send documentation, including visually compelling proposals, allowing the sales process to continue on the homeowner’s schedule.

In conclusion, door-to-door solar sales reps armed with the right tools and technology have a competitive advantage. Sales Mode’s comprehensive features can help increase one-knock close rates by streamlining the entire sales process, leading to faster and more successful deals.

40 thoughts on “Mastering the Art of Door-to-Door Solar Sales: 5 Steps to Achieve the One-Knock Close”

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